Criterion Equipment is the exclusive distributor of TCM forklifts in Southern Africa, providing a comprehensive range of material handling solutions for warehousing, logistics, manufacturing, retail, and industrial applications. The company supplies internal combustion and electric forklift trucks, supported by a nationwide network of branches, technical service teams, genuine parts supply, equipment rentals, and after-sales support.
Criterion Equipment focuses on helping customers improve operational efficiency, productivity, and equipment reliability through robust and cost-effective material handling solutions.
CEG is a proudly South African company supplying essential capital equipment that supports productivity and progress across the mining, construction and materials-handling industries nationwide.
Our mission is to be the supplier of choice by delivering reliable, high-performance equipment, backed by exceptional service, strong parts support and expert technical capability — ensuring long-term value throughout the full lifecycle of our customers’ assets.
By investing in our people and building trusted, long-term partnerships with our customers and stakeholders, we enable safe, efficient operations, drive sustainable growth, and create lasting value that strengthens businesses and uplifts the communities in which we operate.
CEG’s vision is to be the most trusted supplier of capital equipment, material handling solutions, and genuine spare parts across Southern Africa — recognised for reliability, expertise, and enduring partnerships.
We strive to be the first choice for our customers, respected by partners and competitors alike, and a place where our people take pride in building meaningful, long-term careers.
